Irving-based Renter’s Voice, the apartment reviews and ratings site designed specifically with property management companies in mind, announces its partnership with Capture the Market, a Dallas-based producer of high quality, customized video marketing and long-time multifamily industry provider. As part of this venture, Capture the Market will provide video tour footage produced for their multifamily clients who participate in Renter’s Voice to be posted on the website along with the review of the community.
“We are thrilled to welcome Capture the Market as our newest industry partner. Our mutual customers know what kind of quality CTM brings to the table, and incorporating video in our apartment reviews will enhance the user experience even more,” said Renter’s Voice co-owner Francis Chow.
The alliance with Capture the Market not only heightens the visual impact and complements the authentic apartment reviews posted on Renter’s Voice, but it also boosts SEO for the participating communities that receive the apartment reviews. Capture the Market Founder Kimberly Scott adds, “We are excited that our clients have another place online for their videos to be viewed, in addition to giving them more bang in their SEO with the combination of ratings and video.”
Renter’s Voice apartment reviews are subject to third party moderation to ensure relevant, objective feedback and an authentic picture of the living experience at the apartment community. Renter’s Voice promotes and encourages the property management company to respond to and address concerns presented in posted apartment reviews.
Renter’s Voice and Capture the Market, together, will aid apartment managers and owners in capitalizing on the power of word of mouth through online apartment reviews and the impact of fresh, relevant user generated content and video incorporation on search engine results.